Importance Of Understanding Cross-Lining

It's essential to understand what cross-lining is and why it can harm your LifeWave business. A cross-line group includes anyone who is not part of your personal enrollment organization—meaning they didn’t join through you or your personally sponsored partners. Since LifeWave rewards you for building your organization, your focus should always remain on your own team.

Engaging with cross-line meetings or trainings—especially outside the THIS IS IT team—creates confusion because every team teaches different strategies. This mixed messaging slows down growth and can act like a “cancer” in your organization. While it’s fine to have friendships across lines, discussing business strategies or blending training systems can undermine duplication and momentum. Leaders who protect their teams from cross-lining consistently experience faster growth and build larger, stronger organizations.