Importance Of Understanding Cross-Lining

It is so important that you understand what cross-lining is and the negative effect it can have on your business. A cross-line group is any LifeWave organization that is not in your personal enrollment organization. So if someone is not in your personal enrollment organization or came into your business through one of your personally sponsored brand partners, they are a cross-line group. We are not talking about binary here, as binary has many different sponsorship lines that everyone can benefit from, depending on their volume. 

You are responsible for building your personal enrollment organization. LifeWave rewards you for doing so, which is why you want to stay focused on your own team. When you start building your LifeWave business, you are busy with many things, such as your job and family. There is no sense in wasting time building any organization other than yours. Even when you are full-time in LifeWave, now you have more people on your team to help and work with, so the same is true for remaining focused on your personal enrollment organization. 

We strongly advise against attending, mixing, or sending your team to crossline meetings or trainings, especially if they are not part of the THIS IS IT team. The reason is that every team teaches differently, and this will cause confusion in your organization and slow them down. Cross-lining can actually be a cancer in your organization, and we on the THIS IS IT team warn you not to be part of it. 

You can, of course, have cross-line friends. It’s when you start discussing business strategies that the issue arises. It’s a fact that those leaders who protect their organizations from cross-lining experience the fastest growth and have the biggest teams.