Importance Of Understanding The Event-to-Event Strategy

The THIS IS IT team is the first in LifeWave to fully adopt the event-to-event strategy, a method used by all major network-marketing organizations to create massive growth. Their annual in-person convention and large virtual convention provide everything needed to build a successful business. These events are where people make real commitments, gain belief, and step into leadership. Significantly, every top THIS IS IT leader who has reached and maintained the highest ranks—with multiple Presidential leaders under them—has attended a major team convention. Not one high-level success story exists without it.

If you want to build a large organization, mastering this strategy is essential. Promoting conventions consistently creates a compound effect—more of your team attends, more people catch the vision, and duplication accelerates. After experiencing a convention, confidence and momentum skyrocket, making business growth easier and faster. Those who skip or fail to promote conventions end up doing all the work themselves because their team never receives the belief, education, and inspiration needed to grow independently.

Like any profession, network marketing requires ongoing learning. Conventions are the “continuing education” that fuels long-term success. When you promote event to event, your LifeWave business gains powerful momentum and duplicates your efforts on a much larger scale.